How Election Season Affects Advertising and Why Brands Shouldn’t Pause Their Campaigns
How Election Season Affects Advertising and Why Brands Shouldn’t Pause Their Campaigns Politics have always been a source of controversy, and during election season, this escalates. With the increase in political ads, viewers often experience frustration and fatigue. The relentless barrage of combative political messaging can make some brands reconsider their advertising strategies during these heated times. It's common for businesses to pause product launches or reduce ad spend during…
Where do your display and video ads actually Show?
Where Do Your Display And Video Ads Actually Show? You put so much thought and time into your advertising plan, you’ve picked a great agency or person in-house to run your ads, and impressions and clicks look great in your reporting, but where did your ads actually show? Transparency between you and your ad agency (or in-house team) is essential when you’re investing in digital advertising on display, online video,…
How To Judge The Success Of An Awareness Campaign
How to Judge the Success of An Awareness Campaign Awareness campaigns are a necessary piece of a successful marketing mix for any brand. It goes without saying that in order to build a relationship with potential customers, you have to first make them aware of your brand. It’s hard to call consumers to action if they have no idea what you’re advertising in the first place. However, it is difficult…
Why TV Advertisers Should Add OTT To Their Media Mix
Why TV Advertisers Should Add OTT To Their Media Mix TV advertising has consistently been one of the most effective and valuable forms of marketing. The ability to reach a wide range of consumers has been an invaluable tool for marketers everywhere. However, with the advent of digital streaming services and consumers cutting the cord by the thousands, advertisers need to consider the value of adding OTT to their media…