Display Advertising

What is Display Advertising?

Display advertising involves using visual ads, like static images, GIFs, or HTML5 ads on websites and digital platforms to promote products or services and encourage specific actions from potential customers.

Your ads are eligible to run across 1000s of websites based on your targeting. A popular ad network that we sometimes target, The Google Display Network, says your ad would be eligible to run on 2 million different websites.

Additionally, platforms like Meta, allow you to use their audience network, including partner apps and websites, to post your display ads. You can also opt for display ads with YouTube advertising. In this case, your ad would be positioned alongside the video player on the platform.

Types of Display Advertising

Banner Ads

These are rectangular or square ads that typically appear at the top, bottom, or sides of a webpage. Banner ads can be responsive, meaning you upload creative and allow Google to create your ads where they fit best, or image ads that you create and upload.

Rich Media Display Ads

These are rectangular or square ads that typically appear at the top, bottom, or sides of a webpage. Rich Media Display Ads include GIFs, Video, and Audio, encouraging engagement with the ad.

Interested to learn more about how display advertising would be a good fit for your business? Contact us today!

The Power of Seven in Marketing

It is an age old marketing principle that customers need to see or hear your message at least seven times before they purchase from you. There are many reasons for this including: they may not see your message the first time (due to noise in the market), they may not trust you yet, or  they are not ready to purchase yet. 

Display advertising offers an efficient way to get your message in front of your customer so you can increase the number of brand engagements and get closer to a conversion as soon as possible. Display ads can be broadcast on the Google Display Network which allows your ad to show up on a variety of websites in a variety of shapes and sizes. You can also choose remarketing as your strategy, which would allow your ad to ‘follow’ your target audience around the internet, based on specific targeting you choose. 

Using display advertising as part of your digital marketing strategy will help increase the amount of exposures your audience has with your brand, while offering tangible KPI’s (such as click-through-rate, impressions, reach, and conversion rate) to gauge the success of your digital marketing strategy. 

Where Will My Ad Show?

Display advertisements can appear on various digital platforms, including websites, social media channels, mobile apps, and even within email newsletters.

Display ads are commonly found in the form of banners, images, or interactive multimedia elements like GIFs.

When creating display ads, they can be responsive or standard. Responsive display ads allow you to upload your creative and headlines, then Google will mix and match your uploads to create ads. The benefit of doing this is that it allows Google to place your ad on more websites because there is more inventory with flexible sizes. However, if you want more control over your brand and your brand messaging, it might be best to upload your completed ads in your desired size. 

Chat with one of our digital marketing experts today to get clear about your display advertising strategy!


Display Advertising FAQ's:

Display advertising involves creating visual ads to be shown on websites, social media, and apps to promote products or services.

Display ads are strategically placed on websites where your target audience frequents, aiming to capture their attention and encourage action.

Yes, using placements and targeting options, you can control where your ads are displayed, ensuring relevance and quality.

Display Advertising Case Study

Goal: Drive Conversions Using Google's Targeting Capabilities with Google DV360

Before coming to Kinetic Sequence, Pella Windows & Doors of Wisconsin was using a traditional agency to run display ads at an $8 CPM. They felt they were not getting good results nor could they get attribution data. We were able to significantly lower their CPMs while also track conversions, appointments, and window sales. 

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