What is Pay Per Click Advertising?

Pay per click is a form of digital advertising that involves advertisers paying a fee each time one of their ads is clicked. This is a more ideal method as advertisers are only paying when people actually interact with their ad where other formats charge for ad views and/or placements.

This format is most commonly used in Search Engine Marketing and helps advertisers place their ads exactly where users will be searching for goods and/or services.

Types of Advertising
using Pay Per Click

Google Search Ads

Search ads displayed on Google search results page.

Microsoft Search Ads

Search ads displayed on Bing and Yahoo search results page.

Interested in learning more about pay per click advertising for your business? Contact our experts today!

Why Choose Pay Per Click Advertising?

A major benefit to pay per click advertising is that you only pay for your ads when users interact with them, meaning no more wasted budget on ads that may not produce any traffic. 

Additionally, pay per click offers advanced targeting capabilities to ensure that you are advertising to the exact audience you want. Pay per click is able to hone in your ad placements by geographic location, age, gender, income, and a variety of other factors. 

Finally, leads produced by our pay per click campaigns are often much higher quality than organic search. A study from Unbounce shows that pay per click visitors are 50% more likely to make a purchase. 

Where Will My Ad Show?

Text ads can be found at the top or towards the bottom of Google, Bing, and Yahoo search results pages.

On both platforms, a maximum of four text ads might be displayed at the top of the search results. You often will see the word ‘Ad’ near the ad results. 

Pay per click ads will display in search results on both desktop and mobile devices.


Pay Per Click
Advertising FAQs:

PPC is one of the best lead generating tactics a digital marketing agency can offer. Often you are showing ads offers quick visibility on search engines and websites, driving targeted traffic to your site. It can also be a great compliment to your SEO and organic search strategy.

Results vary, but PPC can start driving traffic and leads almost immediately. It takes some time to refine campaigns for optimal performance.

We track key performance indicators (KPIs) such as clicks, impressions, click-through rate (CTR), conversions, and ROI. Regular, detailed reporting keeps you informed about campaign performance and how we are tracking against the goals of the campaign.

Pay Per Click
Advertising Case Study

Goal: Increase
Sign-Ups For A Personal Injury Law Firm.

We initially setup campaigns targeting long tail keyword that helped get low cost per sign ups. After having the campaign data from months of running personal injury ads in Virginia, we were able to run experiments with using Google automated bidding strategies. After finding the right formula for Marks and Harrison, we were able to expand the campaign and be more aggressive across their practice area.

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