DIGITAL MARKETING CAMPAIGN ANALYTICS AND REPORTING
What is Digital Marketing Campaign Analytics and Reporting?
Analytics is a must when advertising online. Many companies don’t keep track of their marketing performance, which is where we come in.
Call tracking, Google Analytics, and conversion tracking are just a few ways we can help you gauge your advertising success.
Types of Digital Marketing Campaign
Analytics and Reporting
We set up and use Call Tracking Metrics to track conversions from phone calls.
Google Analytics can provide high level and deep level insights in to your campaigns.
There are many ways to track a conversion, depending on the type of campaign. We will help you understand and track your wins!
Data Studio Dashboards
Our team puts together data studio dashboards so you can have access to your data through the duration of your campaign.
In addition to all of the analytics our team provides, we create monthly reporting which includes hard numbers, insights, and suggestions regarding your campaign.
Call us to help you set up and review your digital marketing campaign analytics and reporting!
The Importance of Campaign Analytics and Reporting
It is easy to understand that having campaign analytics is important, but implementing a process to collect, dissect and respond to the data can be a challenge for many business owners due to lack of time and resources.
That is where the power of working with an agency to collect, understand, and interpret your data comes in.
Kinetic Sequence has a team of experts who have worked on thousands of successful campaigns. You don’t have to hire another employee or a full team and then train them on how to track and report on your data, you can simply hire our team who can get the ball rolling immediately.
Additionally, we are familiar with the ins and outs of the platforms used to advertise your message. We know more than the average employee when it comes to insights, suggestions, and tweaks that can be made to improve the ROI of your campaigns.
Finally, each month we are going to provide you with a look back at the month to see what happened, identify areas for improvement, and devise a strategy going forward. We are happy to review your data and make updates at any time during your campaign as well.
If you’re struggling to make sense of the data coming out of your Google Analytics or you cannot figure out how to set up conversion tracking or maybe you just want a second set of eyes to help you make the next right step for your business, give us a call today!
The More You Know: Google Analytics
Google Analytics is an incredibly powerful and insightful tool. Many business owners are familiar with the platform at a high level, but often are only scratching the surface when it comes to the power of the platform. Check out this blog post, outlining 5 things you didn’t know Google Analytics can tell you.
As of July 1, 2023, Google rolled out GA4 to replace Universal Analytics (more commonly known as Google Analytics). This new system brought many new updates and upgrades to Google Analytics. Our team is well versed in the nuances of the new version of Analytics. When it comes to tracking your data and developing insights in to your business, don’t guess, give us a call!
Digital Marketing Campaign Analytics and Reporting FAQ's:
Digital marketing campaign analytics involves the collection and analysis of data related to online marketing efforts. It includes tracking key metrics to measure the performance and effectiveness of campaigns.
Analytics provide insights into how your campaigns are performing. They help optimize strategies, allocate budgets effectively, and make data-driven decisions to achieve better results.
Typically, we provide monthly updates with detailed campaign analytics, comparisons, and reports. However, at any point during the campaign, we are happy to provide you with an updated report! We have live reporting available also.