How Election Season Affects Advertising and Why Brands Shouldn’t Pause Their Campaigns
How Election Season Affects Advertising and Why Brands Shouldn’t Pause Their Campaigns Politics have always been a source of controversy, and during election season, this escalates. With the increase in political ads, viewers often experience frustration and fatigue. The relentless barrage of combative political messaging can make some brands reconsider their advertising strategies during these heated times. It's common for businesses to pause product launches or reduce ad spend during…
Where do your display and video ads actually Show?
Where Do Your Display And Video Ads Actually Show? You put so much thought and time into your advertising plan, you’ve picked a great agency or person in-house to run your ads, and impressions and clicks look great in your reporting, but where did your ads actually show? Transparency between you and your ad agency (or in-house team) is essential when you’re investing in digital advertising on display, online video,…