The Importance of Video Marketing in 2023
The Importance Of Video Marketing In 2021 People can find videos for almost anything online. While many of these videos are created by YouTubers and the public, companies are contributing more than ever before. People seek out videos comparing product offerings, telling consumers how to do things, and more! In addition, video marketing is one of the most engaging options companies have to tell their story and persuade consumers to…
How The Pandemic Changed Marketing
How The Pandemic Changed Marketing COVID-19 changed the way the people interact. Online shopping and virtual events evolved while drive-ins and drive-up orders became the new normal. Now that quarantine is over, the world is a combination of the virtual improvements of the pandemic and the in-person social gatherings everyone missed. But what does all of this change mean for marketers? Advancements That Are Here To Stay People quickly adapted…
5 Types Of Interactive Content Your Company Can Implement
5 Types Of Interactive Content Your Company Can Implement In a world where people are becoming numb to advertising and marketing messages, engagement is more important than ever. One of the best ways to increase engagement on your digital marketing platforms is through interactive content. By driving engagement through your content, consumers develop positive memories and experiences with your company. This puts your brand at the top of their mind…
5 Steps To Improve Your Local SEO
5 Steps To Improve Your Local SEO Building a local search engine presence will significantly increase knowledge around your store. Phone books are virtually nonexistent nowadays and getting foot traffic isn’t as easy as it used to be, especially in big cities with too many stores to count. As a small business, you can boost local SEO to connect with more customers. 1. Create Consistent Listings Using NAP You never…
5 Things You Didn’t Know Google Analytics Could Tell You About Your Business
5 Things You Didn’t Know Google Analytics Could Tell You About Your Business If you’re like most business owners, you’re probably using Google Analytics to get bare-bones data and insights about your website, like how many visitors you received last month. However, the data offered from Google Analytics can shed deep insights into your business, from understanding who your customers are to figuring out which source of traffic offers you…
Why You Need To Create A Mobile-Friendly Website Even As A Local Business
Why You Need To Create A Mobile-Friendly Website Even As A Local Business Is your company stuck on building the perfect desktop website? Even as a local business, you must focus on creating a mobile-friendly site. Mobile phones are popular across generations, and more people are using their phones to search for information. Is your website ready to be seen on a seven-inch screen? If you have not begun to…