Social Media Advertising

Facebook is one of the most common social media platforms considered for advertising due to its popularity. More than 2.4 billion users are active on the platform daily. While most adults in the United States visit Facebook daily, its platform reaches members of Generation X and Y, Millennials, and some of Generation Z.

Instagram is a more popular platform among the younger generations. This is a great way to get products and brands in front of people who do not frequent Facebook. Instagram also allows brands to use product tagging so that people who are interested can be brought directly to the product page on their website by clicking on the tag.

Twitter is well known for its use of hashtags which allow for more engagement among its 30 million daily users. Although people often think of short text based posts, video content is another common reason people use Twitter. For those who are interested in advertisements, it provides a platform where people spend 26% more time with ads than other platforms.

LinkedIn represents a key demographic for B2B marketers. This is due to the fact that 4 out of 5 LinkedIn users are seen as business decision makers and the 40 million people using LinkedIn’s job hunting services each week. As the most trusted social network, this is a great place to place ads. Since a majority of traffic comes from mobile sources, consider optimizing content for mobile users.

If you are looking to reach people in their teens and 20s Snapchat could be a great option. The app has 53.5 million downloads and ranks in 2nd place for mobile usage worldwide. Most people use the app daily, and the average Snapchat user opens the app 20 times each day creating a variety of opportunities for advertisers to reach them.

Advertising for home goods, décor, kitchenware, DIY and more is common on Pinterest. This platform is especially important if you are looking to reach women that influence a majority of consumer spending. Pinterest ads are unique in the sense that people often do not realize they are looking at an ad. Since the platform is made up of eye catching images, ad creative is important and can result in increased traffic and conversions on your website.

YouTube has 2 billion users throughout the world and is the 2nd most popular search engine. A majority of its views are on mobile devices and the content viewed is often determined by YouTube’s algorithm. With ads playing before, during, and after videos, advertisers have multiple opportunities to reach their target audience during the average of 11 minutes and 24 seconds people watch on YouTube daily. People spend this time watching product comparisons, reviews, DIYs, vlogs, and more creating an opportunity to target groups of people by interest.