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What Is Social Media Advertising?

If you’re not using social media to advertise your business, you’re missing out on a huge opportunity. There are millions of people all over the world who use social media platforms like Facebook, Twitter, and Instagram every day. And if you can reach them with your message, you can bring in new customers and grow your business.

 

With social media advertising, you can target your ads to a specific audience, so you know that your message is reaching the people who are most likely to be interested in what you have to offer. You can also track how well your ads are performing, so you can see exactly what’s working and what’s not.

 

And best of all, social media advertising is relatively affordable, so it’s a great way to get started if you’re on a tight budget. So if you’re ready to take your business to the next level, start exploring the world of social media advertising today.

Social Media Advertising Cases

Goal: Increase Awareness For
The New Restaurant.

To achieve Coco’s goal of increasing awareness in the surrounding areas, we decided to run a special occasion campaign. This was designed to encourage people celebrating anniversaries, birthdays, etc. to choose Coco’s to help them celebrate.

About The Campaign:

  • Designed ad creative for a variety of celebrations
  • Detailed targeting to identify people with celebrations coming up

Results:

  • 300k+ Impressions
  • Improved Ad Recall by 10.6%

Goal: Educate The Target Audience About The New Mobile Friendly Website

Bloomington Transit, who recently launched a new mobile-friendly website that can help riders get from A to B more easily, needed a way to advertise their new website on a budget. Bloomington has a population of over 85,000 people, many who don’t use public transportation, so they wanted to make sure every advertising dollar they spent got in front of their target market.

Goal: Educate The Target Audience About The New Mobile Friendly Website

Bloomington Transit, who recently launched a new mobile-friendly website that can help riders get from A to B more easily, needed a way to advertise their new website on a budget. Bloomington has a population of over 85,000 people, many who don’t use public transportation, so they wanted to make sure every advertising dollar they spent got in front of their target market.

About The Campaign:

  • Highly targeted video Facebook campaigns
  • A/B ad tests for website and Facebook native landing pages
  • Optimized campaigns to achieve the best ROI

Results:

  • 30k+ people reached
  • 400k+ video impressions
  • 3,000+ interactions with businesses

Social Media Advertising FAQs:

  • Where should I be advertising on social media?

    There are a variety of social media platforms that you can reach your customers on. The options that are best for your business will be determined by your business goals and who your customers are. For example, if you are trying to reach business people LinkedIn could be a great place to start with your advertising.

  • How much do social media ads cost?

    Social media advertising offers businesses measurable results with flexible budgets. This makes social media advertising a popular choice available for both big and small companies because they can decide how much they want to spend.

  • How do I get started with social media ads?

    To start advertising on social media you need to know the answers to the following questions:

    • Who do I want to show ads to?
    • How much am I able to spend on advertising?
    • What are my goals for my social media ads?

    If you can answer those three questions, you are ready to get started! Contact us and let us help you grow your business and reach your goals with social media advertising.

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