What is SEO?

SEO advertising, also known as Search Engine Optimization advertising, refers to the practice of optimizing a website’s content and structure to improve its visibility on search engine results pages (SERPs). Unlike traditional paid advertising, such as Pay-Per-Click (PPC) advertising, SEO advertising aims to achieve organic, non-paid rankings in search engine listings.

The primary goal of SEO advertising is to improve your website’s ranking in search results for specific keywords, ultimately driving organic, unpaid traffic to your website. It’s a long-term strategy that, when executed effectively, can lead to sustained online visibility, increased website traffic, and higher conversions.

Strategies for SEO


On-Page SEO involves optimizing individual web pages to improve their search engine rankings. It includes optimizing content, meta tags (e.g., title and description), headers, and images.

Keyword Optimization

Keyword research and optimization are fundamental to SEO advertising. Identifying the right keywords and incorporating them strategically into your content is essential.


Technical SEO focuses on improving the technical aspects of your website, such as site speed, mobile-friendliness, and ensuring that search engines can crawl and index your site effectively.


Given the prevalence of mobile devices, optimizing for mobile users is crucial. This includes mobile-friendly design and responsive web development.

There are many ways to optimize for SEO, listed above are just a few. If you would like to learn more about how to SEO optimize your website and content, contact us today!

SEO Is A Long Term Strategy

Implementing an SEO strategy will not necessarily bring your brand overnight success through a viral post. It could, but more than likely, when you optimize for SEO, you are optimizing for the long haul strategy of your brand and your business.

Grammarly, a free cloud-based writing assistant is a great example of how optimizing for SEO can pay dividends in the future. Grammarly has been blogging since 2012. Their first post is a short 304 words, but continues to attract hundreds of organic visits today. 

According to a case study by ahrefs, 75.8% of Grammarly’s top performing posts, those posts gaining 10K monthly search visits, were published back in 2016 or 2017.  Only 24% of these high performing posts were published in the last two years.

As you can see, SEO can be very powerful in getting your audience to see and engage with your content. However, it is not an overnight success story strategy. By continuously optimizing your website and content, you will set your future self up for site visit success!

When Will My SEO Optimized Page Show?

Search Engine Optimization will help your brand and your business gain trust on search engines. As your content is continually optimized, it will help the web crawlers find your content and show it to your audience.

The process of SEO optimization is typically not a strategy used for quick gain. However, SEO is a strategy that will pay endless dividends in the future if set up properly.

If you’re wondering how you can improve your SEO strategy, or if you have yet to start optimizing your website or your content, give our team a call to help you get started. 



SEO (Search Engine Optimization) is the practice of improving your website’s visibility on search engines like Google. It’s crucial because higher search rankings mean more organic traffic, which can lead to increased brand exposure and potential customers.

SEO can benefit any industry by driving targeted traffic to your website. It helps you reach potential customers actively searching for your products or services, increasing the likelihood of conversions.

SEO is an ongoing process, and the timeline for results can vary depending on factors like competition and the state of your current website. Typically, you’ll start seeing improvements in a few months, with more significant gains over time.