Pre-Roll Video Advertising
![](https://kineticsequence.com/wp-content/uploads/2023/08/pre-roll-video-advertising-_-kinetic-sequence-digital-marketing.png)
![](https://kineticsequence.com/wp-content/uploads/2023/08/pre-roll-video-advertising-_-kinetic-sequence-digital-marketing-agency.png)
Pre-Roll Video Advertising
What is Pre-Roll Video Advertising?
Pre-roll advertising refers to a type of digital video advertising that plays before the main video content a viewer intends to watch. It’s commonly used on various online platforms, including streaming services, social media, and websites. When a user clicks to watch a video, a short advertisement, typically around 15 to 30 seconds long, is shown before the chosen video starts playing.
Since pre-roll ads are shown at the beginning of a viewer’s chosen video, they tend to have high visibility and engagement rates. A 2017 study found that pre-roll video advertising is the most memorable, engaging, and least disruptive form of video advertising.
Types of Pre-Roll Video Advertising
![](https://kineticsequence.com/wp-content/uploads/2023/08/types-of-pre-roll-advertising-kinetic-sequence-digital-marketing-1.png)
Non-Skippable Ads
Pre-roll video ads, typically 15 to 30 seconds long that cannot be skipped.
![](https://kineticsequence.com/wp-content/uploads/2023/08/types-of-pre-roll-advertising-kinetic-sequence-digital-marketing-1.png)
Skippable Ads
Pre-roll video ads, typically 15 to 30 seconds long that can be skipped after the first few seconds, if a viewer chooses.
![](https://kineticsequence.com/wp-content/uploads/2023/08/types-of-pre-roll-advertising-kinetic-sequence-digital-marketing-1.png)
Bumper Ads
Pre-roll video ads that play before the main content, typically 6 seconds in length and cannot be skipped.
![](https://kineticsequence.com/wp-content/uploads/2023/08/types-of-pre-roll-advertising-kinetic-sequence-digital-marketing-1.png)
Mid- or Post-Roll Ads
Video ads that play during the middle or at the end of the content.
Interested in learning more about using pre-roll video advertising as part of your digital marketing strategy? Contact our experts today!
Effectiveness of Pre-Roll Advertising
![](https://kineticsequence.com/wp-content/uploads/2023/08/video-advertising-_-kinetic-sequence-digital-marketing-agency.png)
Pre-roll ads bring benefits even if you skip them. A Nielsen study commissioned by Facebook found that short video ads, even if viewed for less than a second, still make a valuable impression.
The results of this study demonstrated that lift in ad recall, brand awareness, and purchase consideration was observed from the moment a video ad was viewed, even if only for a second. This implies that individuals who caught a glimpse of the video’s initial impression still experienced the ad’s impact. Unsurprisingly, this lift increased with longer view durations.
Where Will My Ad Show?
Pre-roll video ads are one of the most popular and effective video ad formats, appearing across a wide array of video content platforms. You will likely encounter pre-roll ads on:
Various Websites: Instream ads, including pre-rolls, can appear on websites featuring video content. Whether you’re catching up on news, participating in online courses, or browsing other content, pre-roll ads may catch your attention.
Live Streams: Pre-roll video ads offer an effective way to monetize live streams. They provide streamers with a brief pause to prepare, offering a less intrusive alternative to mid-roll ads, for instance.
Video-Sharing Platforms: Platforms like YouTube and other video-sharing websites are prime spots for ad-driven monetization. These platforms are often the first that come to mind when discussing instream video advertising.
![](https://kineticsequence.com/wp-content/uploads/2023/08/pre-roll-video-advertising-_-kinetic-sequence-digital-advertising-agency-milwaukee.png)
![](https://kineticsequence.com/wp-content/uploads/2023/08/pre-roll-video-advertising-_-kinetic-sequence-digital-advertising-agency.png)
Video ads can also play during the middle or at the end of the content, called mid-, or post-roll video ads.
Although mid-roll and post-roll video ads are not as effective as pre-roll ads, they still offer a great option for advertisers to deliver their message.
Curious about pre-roll advertising and how you can make an impact for your business? Click the button below to speak with our team and develop a strategic pre-roll video advertising plan for your business today!
FAQ’S
Pre-Roll Video
Advertising FAQs:
Pre-roll ads are short video advertisements that play before the main video content on platforms like YouTube or streaming services.
Pre-roll ads typically last between 15 to 30 seconds, but some platforms also offer shorter formats called bumper ads, which are around 6 seconds.
Pre-roll ads can be effective in capturing viewers’ attention and conveying your message in a short time. Studies have shown increased brand awareness and engagement from pre-roll ads.
Pre-Roll Video Advertising Case Study
![](https://kineticsequence.com/wp-content/uploads/2023/10/lawbros-video-ads.png)
Goal: Use Pre-roll Video for Awareness
The Law Brothers have been entering new markets so we supplemented traditonal campaigns by running programatic online video campaigns using only pre-roll video. Our goal was to get the most reach possible with our pre-rollvideo campaigns
About The
Campaign:
- We used a PMP from Google to run on brand safe content
- Used :15 and :30 videos
- Blacklisted URLs weekly that we didn't perform well
![](https://kineticsequence.com/wp-content/uploads/2023/10/lb-video.jpg)
Results:
- $5.47 CPM
- Reached millions of California residents
- 1000s of visitors to the website after seeing the video ad (also known as view through conversions)