Pre-Roll Video Advertising
What is Pre-Roll Video Advertising?
Pre-roll advertising refers to a type of digital video advertising that plays before the main video content a viewer intends to watch. It’s commonly used on various online platforms, including streaming services, social media, and websites. When a user clicks to watch a video, a short advertisement, typically around 15 to 30 seconds long, is shown before the chosen video starts playing.
Since pre-roll ads are shown at the beginning of a viewer’s chosen video, they tend to have high visibility and engagement rates. A 2017 study found that pre-roll video advertising is the most memorable, engaging, and least disruptive form of video advertising.
Types of Pre-Roll Video Advertising
Pre-roll video ads, typically 15 to 30 seconds long that cannot be skipped.
Pre-roll video ads, typically 15 to 30 seconds long that can be skipped after the first few seconds, if a viewer chooses.
Pre-roll video ads that play before the main content, typically 6 seconds in length and cannot be skipped.
Mid- or Post-Roll Ads
Video ads that play during the middle or at the end of the content.
Interested in learning more about using pre-roll video advertising as part of your digital marketing strategy? Contact our experts today!
Effectiveness of Pre-Roll Advertising
Pre-roll ads bring benefits even if you skip them. A Nielsen study commissioned by Facebook found that short video ads, even if viewed for less than a second, still make a valuable impression.
The results of this study demonstrated that lift in ad recall, brand awareness, and purchase consideration was observed from the moment a video ad was viewed, even if only for a second. This implies that individuals who caught a glimpse of the video’s initial impression still experienced the ad’s impact. Unsurprisingly, this lift increased with longer view durations.
Where Will My Ad Show?
Video ads can also play during the middle or at the end of the content, called mid-, or post-roll video ads.
Although mid-roll and post-roll video ads are not as effective as pre-roll ads, they still offer a great option for advertisers to deliver their message.
Curious about pre-roll advertising and how you can make an impact for your business? Click the button below to speak with our team and develop a strategic pre-roll video advertising plan for your business today!
Pre-roll ads are short video advertisements that play before the main video content on platforms like YouTube or streaming services.
Pre-roll ads typically last between 15 to 30 seconds, but some platforms also offer shorter formats called bumper ads, which are around 6 seconds.
Pre-roll ads can be effective in capturing viewers’ attention and conveying your message in a short time. Studies have shown increased brand awareness and engagement from pre-roll ads.