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Landing Page Development and Design

What is Landing Page Development and Design?

A landing page is a single web page designed with a specific goal in mind: to convert visitors into leads or customers. It serves as a focused destination for individuals who have clicked on an advertisement, email link, or any other online promotion. Unlike regular web pages, which often have multiple purposes and navigation options, a landing page is streamlined and laser-focused on one Call-to-Action.

Investing in a landing page can result in an improved user experience, better targeting, enhanced data collection, and ultimately, higher conversion rates. Let’s chat about your goals and how a custom landing page can lead to success!

Key Elements of a Successful Landing Page

Compelling Headline

A catchy and relevant headline grabs visitors’ attention and communicates the page’s purpose immediately.

Engaging Content

Concise and persuasive content that clearly explains the benefits of the offer or product being promoted.

Visual Elements

High-quality images or videos that complement the message and enhance the overall appeal of the page. It is important to pick an image people relate to.

Clear Call to Action

A clear and prominent CTA button or form that guides visitors toward the desired action, such as signing up, downloading, or making a purchase.

Trust Elements

Elements like customer testimonials, trust badges, or industry certifications that build credibility and trust with the audience.

Mobile Responsiveness

Ensuring the landing page is optimized for various devices, including smartphones and tablets, to accommodate a wider audience.

These are a few examples of what we look at to create your high-converting, custom landing page. Would you like to learn more about setting up a landing page for your next initiative? Request a proposal and chat with our team of experts today!

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The Importance of Site Speed

According to a study done by Unbounce, nearly 70% of consumers admit that page speed impacts their willingness to buy from an online retailer. The average amount of time consumers are willing to wait for a website to load is 3 seconds. When building your landing page, it’s crucial to ensure a speedy site load time, especially when you’re so close to a conversion. In order to maximize speed on your landing page, there are many things you can do. Here are a few ideas to help increase your site speed:

  • Reduce animation and video: The same Unbounce study found that over 50% of consumers are ok with giving up animation and video in return for a faster site loading speed.
  • Optimize all media files and use an external hosting platform for large files
  • Optimize your site for mobile
  • Reduce the amount of redirects
  • Use a content delivery network

    • Ready to boost your offer or campaign with a speedy, high-converting landing page? Contact us, and let’s turn your goals into reality!

    REQUEST A PROPOSAL
    FAQ’S

    Landing Page Development and Design FAQ's:

    A landing page is a single, focused web page created with a specific purpose in mind, usually as part of a marketing campaign. Its primary objective is to persuade visitors to take a specific action, such as calling your business, signing up for a newsletter, requesting a demo, or making a purchase.

    A landing page is a powerful tool for businesses and marketers looking to drive conversions, improve campaign performance, and engage with their audience more effectively. By creating landing pages tailored to specific goals and audiences, you can maximize the impact of your online marketing efforts and achieve better results.

    While websites have multiple pages with various information, a landing page is a standalone page designed with a specific purpose and minimal distractions to drive conversions.

    In many scenarios it’s better to create a dedicated landing page for specific campaigns because homepages often have more distractions and information that might divert users from the intended action.

    You can drive traffic through various channels, including email marketing, social media, pay-per-click (PPC) advertising, and display advertising.

    Landing Page Development
    and Design Case Study

    Goal: Increasing Conversions and Tracking

    Pella Windows and Doors of Wisconsin came to Kinetic Sequence looking to increase conversions on their website. While a full new website would take months to build, we needed somewhere to send traffic to immediately for their PPC campaigns. Within a week we were able to turn around a landing page for them.

    Creating a compelling landing page for Pella Windows and Doors of Wisconsin was a collaborative effort that combined creativity, design expertise, and a deep understanding of the brand’s values and customer needs. The goal was to develop a landing page that not only showcased the quality and craftsmanship of Pella products but also generated leads and converted visitors into potential customers.

    About The
    Landing Page:
    • We used Unbounce to build and host the new landing page
    • We used custom javascript and jquery to implement interactive elements
    • We added dynamic call tracking numbers to ensure we knew which pages were performing best
    • Directly connected to Salesforce
    Results:
    • 35+% Increase in Conversions
    • All lead now could be tracked back to their campaigns
    • Was able to design and develop in one week