Law Brothers

Kinetic Sequence partners with Law Brothers to manage and optimize a comprehensive paid search strategy across Google Ads, Microsoft/Bing Ads, and Google Local Services Ads (LSAs). From the start, our focus has been on combining high-intent search traffic with advanced data-driven automation to ensure the firm reaches people who need legal help at the exact moment they are searching for it.

A major component of this success is the full CRM integration we implemented for Law Brothers. By securely connecting their intake system with Google, we are able to send real sign-up and case-qualified data back into Google’s bidding algorithms. This gives Google the ability to identify the characteristics of high-value leads, optimize toward users who resemble past clients, reduce wasted spend on low-quality searches, and improve campaign efficiency across the board. Instead of optimizing for clicks or calls, we are now optimizing for actual signed cases, giving Law Brothers a competitive advantage over firms still using basic campaign setups.

Our full-funnel search strategy includes Google Search Ads to capture high-intent personal-injury traffic, Google Local Services Ads to secure premium visibility and pay-per-lead positioning at the top of search results, and Microsoft/Bing Ads to reach additional audiences on Windows devices, Edge browsers, and older demographics. Coordinating budgets and performance across all three platforms allows us to maximize volume while maintaining strong lead quality and cost efficiency.

This approach has led to consistent and scalable growth. Through ongoing optimization, daily performance monitoring, keyword testing, bid adjustments, and real-time competitive analysis, Kinetic Sequence has helped Law Brothers achieve months with more than 100 new sign-ups. These results continue to improve as Google’s models learn from the CRM data and further refine targeting.