Digital Out Of
Home Targeting Options
Categories
Airports
Signage located throughout terminals in arrival and departure areas, ticketing areas, baggage claim, gate-hold rooms, concourses, retail shops, and VIP lounges.
Arrival Hall
TBC
Baggage Claim
TBC
Departures Hall
TBC
Food Court
TBC
Gates
TBC
Lounges
TBC
Shopping Area
TBC
Buses
Displays located on the inside of city or intercity buses.
Bus
TBC
Terminal
TBC
Taxi & Rideshare TV
Advertising displays placed inside taxis and rideshare vehicles visible to passengers in the back seat.
Taxi & Rideshare Top
Advertising displays placed on top of taxi and rideshare vehicles visible to nearby pedestrian and drivers.
Subway
Advertising displays placed inside subway trains or inside stations or on subway platforms.
Subway Train
TBC
Platform
TBC
Train Stations
Advertising displays placed inside train stations or on platforms.
Train
TBC
Platform
TBC
Gas Stations
An establishment beside a road selling fuel for motor vehicles.
Pump
TBC
Shop
TBC
Convenience Stores
A store with extended opening hours and in a convenient location, stocking a limited range of household goods and groceries.
Grocery
A retail shop that primarily sells food, either fresh or preserved.
Shop Entrance
TBC
Check Out
TBC
Liquor Stores
A retail shop that predominantly sells prepackaged alcoholic beverages, typically in bottles, intended to be consumed off the store’s premises.
Mall
A large building or series of connected buildings containing a variety of retail stores and typically also restaurants.
Concourse
TBC
Food Court
TBC
Spectacular
TBC
Dispensaries
A store that sells and dispenses medicinal marijuana and CBD products.
Pharmacies
A store where medicinal drugs are dispensed and sold.
Parking Garages
A building in which people usually pay to park their cars, trucks and other vehicles.
Billboards
Located primarily on major roads, they attract high-density consumer exposure (mostly to vehicular traffic, but often to pedestrians).
Roadside
TBC
Highway
TBC
Spectacular
TBC
Urban Panels
Digital screens in urban environments, typically providing a public amenity. Typically visible to pedestrians and in some cases, vehicular traffic as well.
Bus Shelters
Enclosures where individuals may wait for buses in an urban environment. Signage may be attached to the interior or exterior of the enclosure.
Gyms
A club, building, or large room, usually containing special equipment, where people go to do physical exercise and get fit.
Lobby
TBC
Fitness Equipment
TBC
Salons
An establishment where a hairdresser, beautician, or couturier conducts business.
Spas
A commercial establishment offering health and beauty treatment through such means as steam baths, exercise equipment, and massage.
Doctor’s Offices
A club, building, or large room, usually containing special equipment, where people go to do physical exercise and get fit.
Veterinary Offices
An establishment where a hairdresser, beautician, or couturier conducts business.
Schools
An educational institution designed to provide learning spaces and learning environments for the teaching of students between K – 12 under the direction of teachers.
Colleges and Universities
An education institution designed for instruction, examination, or both, of students in many branches of advanced learning, conferring degrees in various faculties, and often embodying colleges and similar institutions.
Office Buildings
An office building, also known as an office block or business center is a form of commercial building which contains spaces mainly designed to be used for offices. Advertising displays may be in building lobbies, common areas, or in elevators.
Elevator
TBC
Lobby
TBC
Recreational Locations
An educational institution designed to provide learning spaces and learning environments for the teaching of students between K – 12 under the direction of teachers.
Theme Parks
TBC
Museums and Galleries
TBC
Concert Venues
TBC
Movie Theaters
An education institution designed for instruction, examination, or both, of students in many branches of advanced learning, conferring degrees in various faculties, and often embodying colleges and similar institutions.
Lobby
TBC
Food Court
TBC
Sports Entertainment
A venue that individuals or groups can play an active sport or activity.
Sport Arena
TBC
Club House
TBC
Bars
A retail business that serves alcoholic beverages.
Casual Dining
A restaurant that serves moderately priced food in a casual atmosphere.
QSR
A fast food restaurant, also known as a quick service restaurant within the industry, is a specific type of restaurant that serves fast-food cuisine and has minimal table service.
Hotels
An establishment providing accommodations, means, and other services for travelers and tourists.
Lobby
TBC
Elevator
TBC
Golf Carts
A small motorized vehicle for golfers and their equipment.
DMVs
An office building, also known as an office block or business center is a form of commercial building which contains spaces mainly designed to be used for offices. Advertising displays may be in building lobbies, common areas, or in elevators.
Military Bases
A facility that houses and facilitates training for military personnel and operations.
Banks
A bank is a financial institution licensed to receive deposits and make loans.
Apartment Buildings
A building that contains different residential apartments.
Lobby
TBC
Elevator
TBC
Summary Table
| Parent Category | Child Category | Grandchild Category | String List |
| Transit | – | – | transit |
| Transit | Airports | – | transit.airports |
| Transit | Airports | Arrivals Hall | transit.airports.arri vals_hall |
| Transit | Airports | Baggage Claim | transit.airports.bag gage_claim |
| Transit | Airports | Departures Hall | transit.airports.dep artures_hall |
| Transit | Airports | Food Court | transit.airports.foo d_court |
| Transit | Airports | Gates | transit.airports.gat es |
| Transit | Airports | Lounges | transit.airports.lou nges |
| Transit | Airports | Shopping Area | transit.airports.sho pping_area |
| Transit | Buses | – | transit.buses |
| Transit | Buses | Bus | transit.buses.bus |
| Transit | Buses | Terminal | transit.buses.termi nal |
| Transit | Taxi & Rideshare TV | – | transit.taxi_ridesha re_tv |
| Transit | Taxi & Rideshare Top | – | transit.taxi_ridesha re_top |
| Transit | Subway | – | transit.subway |
| Transit | Subway | Subway Train | transit.subway.trai n |
| Transit | Subway | Platform | transit.subway.plat form |
| Transit | Train Stations | – | transit.train_statio ns |
| Transit | Train Stations | Train | transit_train_statio ns.train |
| Transit | Train Stations | Platform | transit_train_statio ns.platform |
| Retail | – | – | retail |
| Retail | Gas Station | – | retail.gas_stations |
| Retail | Gas Station | Pump | retail.gas_stations. pump |
| Retail | Gas Station | Shop | retail.gas_stations. shop |
| Retail | Convenience Stores | – | retail.convenience _store |
| Retail | Grocery | – | retail.grocery |
| Retail | Grocery | Shop Entrance | retail.grocery.shop _entrance |
| Retail | Grocery | Check Out | retail.grocery.chec k_out |
| Retail | Liquor Stores | – | retail.liquor_stores |
| Retail | Malls | – | retail.malls |
| Retail | Malls | Concourse | retail.malls.concou rse |
| Retail | Malls | Food Court | retail.malls.food_c ourt |
| Retail | Malls | Spectacular | retail.malls.specta cular |
| Retail | Dispensaries | – | retail.dispensaries |
| Retail | Pharmacies | – | retail.pharmacies |
| Retail | Parking Garages | – | retail.parking_gara ges |
| Outdoor | – | – | outdoor |
| Outdoor | Billboard | – | outdoor.billboards |
| Outdoor | Billboard | Roadside | outdoor.billboards. roadside |
| Outdoor | Billboard | Highway | outdoor.billboards. |
| Outdoor | Billboard | Spectacular | outdoor.billboards. spectacular |
| Outdoor | Urban Panels | – | outdoor.urban_pa nels |
| Outdoor | Bus Shelters | – | outdoor.bust_shelt ers |
| Health and Beauty | – | – | health_beauty |
| Health and Beauty | Gyms | – | health_beauty.gy ms |
| Health and Beauty | Gyms | Lobby | health_beauty.gy ms.lobby |
| Health and Beauty | Gyms | Fitness Equipment | health_beauty.gy ms.equipment |
| Health and Beauty | Salons | – | health_beauty.salo ns |
| Health and Beauty | Spas | – | health_beauty.spa s |
| Point of Care | – | – | point_care |
| Point of Care | Doctor’s Offices | – | point_care.doctor_ offices |
| Point of Care | Veterinary Offices | – | point_care.veterin ary_offices |
| Education | – | – | education |
| Education | Schools | – | education.schools |
| Education | Colleges and Universities | – | education.colleges |
| Office Buildings | – | – | office_buildings |
| Office Buildings | Office Buildings | – | office_buildings.off ice_buildings |
| Office Buildings | Office Buildings | Elevator | office_buildings.off ice_buildings.elev ator |
| Office Buildings | Office Buildings | Lobby | office_buildings.off ice_buildings.lobb y |
| Entertainment | – | – | entertainment |
| Entertainment | Recreational Locations | – | entertainment.recr eational |
| Entertainment | Recreational Locations | Theme Parks | entertainment.recr eational.theme_pa rks |
| Entertainment | Recreational Locations | Museums and Galleries | entertainment.recr eational.museums _galleries |
| Entertainment | Recreational Locations | Concert Venues | entertainment.recr eational.concert_v enues |
| Entertainment | Movie Theaters | – | entertainment.mov ie_theaters |
| Entertainment | Movie Theaters | Lobby | entertainment.mov ie_theaters.lobby |
| Entertainment | Movie Theaters | Food Court | entertainment.mov ie_theaters.food_c ourt |
| Entertainment | Sports Entertainment | – | entertainment.spor ts |
| Entertainment | Sports Entertainment | Sport Arena | entertainment.spor ts.arena |
| Entertainment | Sports Entertainment | Club House | entertainment.spor ts.club_house |
| Entertainment | Bars | – | entertainment.bars |
| Entertainment | Casual Dining | – | entertainment.cas ual_dining |
| Entertainment | QSR | – | entertainment.qsr |
| Entertainment | Hotels | – | entertainment.hote ls |
| Entertainment | Hotels | Lobby | entertainment.hote ls.lobby |
| Entertainment | Hotels | Elevator | entertainment.hote ls.elevator |
| Entertainment | Golf Carts | – | entertainment.golf _carts |
| Government | – | – | government |
| Government | DMVs | – | government.dmv |
| Government | Military Bases | – | government.militar y_bases |
| Financial | – | – | financial |
| Financial | Banks | – | financial.banks |
| Residential | – | – | residential |
| Residential | Apartment Buildings | – | residential.apartm ent_buildings |
| Residential | Apartment Buildings | Lobby | residential.apartm ent_buildings.lobb y |
| Residential | Apartment Buildings | Elevator | residential.apartm ent_buildings.elev ator |