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What Is Pay Per Click Advertising?

Simply put, pay-per-click is a form of digital advertising that involves advertisers paying a fee each time one of their ads is clicked. This is a more ideal method as advertisers are only paying when people actually interact with their ad where other formats charge for ad views and/or placements. This format is most commonly used in Search Engine Marketing and helps advertisers place their ads exactly where users will be searching for goods and/or services.

We offer PPC advertising on the following platforms:

Google Ads

Google Ads allows you to place links directly to your website at the top of the search engine results page as well as on Google’s various partner sites. Advertising on Google can help to drive more traffic to your website as Google controls roughly 90% of the global search engine market. The advertising platform and tools allow users to tailor-make their campaigns to fit their specific business goals and accurately track performance with ease.

Kinetic Sequence is a proud Google Partner which allows us early access to new products in the Google Ads dashboard and direct contacts with Google representatives.

Microsoft Ads

Microsoft Ads functions in virtually the same way as Google Ads but on the Bing and Yahoo search networks. Adding Microsoft Ads allows advertisers to capture search volume that Google might be missing. While it will be a smaller volume, it is still valuable to include this in your marketing mix to ensure you cover as much search traffic as possible.

Benefits

As mentioned before, a major benefit to PPC advertising is that you only pay for your ads when users interact with them meaning no more wasted budget on ads that may not produce any traffic.

Additionally, PPC offers advanced targeting capabilities to ensure that you are advertising to the exact audience you want. PPC is able to hone in your ad placements by geographic location, age, gender, income, and a variety of other factors.

Finally, leads produced by our PPC campaigns are often much higher quality than organic search with a study from Unbounce showing that PPC visitors are 50% more likely to make a purchase.

PPC Advertising Case Studies

Goal: Increase Awareness For
The New Restaurant.

To achieve Coco’s goal of increasing awareness in the surrounding areas, we decided to run a special occasion campaign. This was designed to encourage people celebrating anniversaries, birthdays, etc. to choose Coco’s to help them celebrate.

About The Campaign:

  • Designed ad creative for a variety of celebrations
  • Detailed targeting to identify people with celebrations coming up

Results:

  • 300k+ Impressions
  • Improved Ad Recall by 10.6%

Goal: Educate The Target Audience About The New Mobile Friendly Website

Bloomington Transit, who recently launched a new mobile-friendly website that can help riders get from A to B more easily, needed a way to advertise their new website on a budget. Bloomington has a population of over 85,000 people, many who don’t use public transportation, so they wanted to make sure every advertising dollar they spent got in front of their target market.

Goal: Educate The Target Audience About The New Mobile Friendly Website

Bloomington Transit, who recently launched a new mobile-friendly website that can help riders get from A to B more easily, needed a way to advertise their new website on a budget. Bloomington has a population of over 85,000 people, many who don’t use public transportation, so they wanted to make sure every advertising dollar they spent got in front of their target market.

About The Campaign:

  • Highly targeted video Facebook campaigns
  • A/B ad tests for website and Facebook native landing pages
  • Optimized campaigns to achieve the best ROI

Results:

  • 30k+ people reached
  • 400k+ video impressions
  • 3,000+ interactions with businesses

Social Media Advertising FAQs:

  • What factors determine PPC costs?

    A variety of factors determine the costs of a PPC campaign. These include but are not limited to keyword match type specificity, the amount of advertisers bidding on keywords, and the position of your ads on the search engine results page.

  • How long does it take to set up PPC campaigns?

    Depending on the level of detail in your campaign, it can take as little as a few hours to get a campaign up and running. However, more robust campaigns will take longer to fully set up.

  • How do I know if a PPC campaign is successful?

    There are a variety of ways to determine the success of your PPC campaign. Seeing an increase in overall website visits, phone calls, or form submissions can signal success from a campaign. There are many different ways to set up tracking for PPC campaigns to accurately track the journey of each potential customer.

Our services

Pay Per Click

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Programmatic Online Video Advertising

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Display Advertising

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Connected TV And OTT

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Website Development And Design

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Landing Page Design And Development

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Retargeting

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Social Media Advertising

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Email Marketing

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Consulting

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Search Engine Optimization

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