What Is Pay Per Click Advertising?
Simply put, pay-per-click is a form of digital advertising that involves advertisers paying a fee each time one of their ads is clicked. This is a more ideal method as advertisers are only paying when people actually interact with their ad where other formats charge for ad views and/or placements. This format is most commonly used in Search Engine Marketing and helps advertisers place their ads exactly where users will be searching for goods and/or services.
We offer PPC advertising on the following platforms:
Google Ads
Google Ads allows you to place links directly to your website at the top of the search engine results page as well as on Google’s various partner sites. Advertising on Google can help to drive more traffic to your website as Google controls roughly 90% of the global search engine market. The advertising platform and tools allow users to tailor-make their campaigns to fit their specific business goals and accurately track performance with ease.
Kinetic Sequence is a proud Google Partner which allows us early access to new products in the Google Ads dashboard and direct contacts with Google representatives.
Microsoft Ads
Microsoft Ads functions in virtually the same way as Google Ads but on the Bing and Yahoo search networks. Adding Microsoft Ads allows advertisers to capture search volume that Google might be missing. While it will be a smaller volume, it is still valuable to include this in your marketing mix to ensure you cover as much search traffic as possible.
Benefits
As mentioned before, a major benefit to PPC advertising is that you only pay for your ads when users interact with them meaning no more wasted budget on ads that may not produce any traffic.
Additionally, PPC offers advanced targeting capabilities to ensure that you are advertising to the exact audience you want. PPC is able to hone in your ad placements by geographic location, age, gender, income, and a variety of other factors.
Finally, leads produced by our PPC campaigns are often much higher quality than organic search with a study from Unbounce showing that PPC visitors are 50% more likely to make a purchase.
PPC Advertising Case Studies
Goal: Increase Awareness For
The New Restaurant.
To achieve Coco’s goal of increasing awareness in the surrounding areas, we decided to run a special occasion campaign. This was designed to encourage people celebrating anniversaries, birthdays, etc. to choose Coco’s to help them celebrate.
About The Campaign:
- Designed ad creative for a variety of celebrations
- Detailed targeting to identify people with celebrations coming up
Results:
- 300k+ Impressions
- Improved Ad Recall by 10.6%
Goal: Educate The Target Audience About The New Mobile Friendly Website
Bloomington Transit, who recently launched a new mobile-friendly website that can help riders get from A to B more easily, needed a way to advertise their new website on a budget. Bloomington has a population of over 85,000 people, many who don’t use public transportation, so they wanted to make sure every advertising dollar they spent got in front of their target market.
Goal: Educate The Target Audience About The New Mobile Friendly Website
Bloomington Transit, who recently launched a new mobile-friendly website that can help riders get from A to B more easily, needed a way to advertise their new website on a budget. Bloomington has a population of over 85,000 people, many who don’t use public transportation, so they wanted to make sure every advertising dollar they spent got in front of their target market.
About The Campaign:
- Highly targeted video Facebook campaigns
- A/B ad tests for website and Facebook native landing pages
- Optimized campaigns to achieve the best ROI
Results:
- 30k+ people reached
- 400k+ video impressions
- 3,000+ interactions with businesses
Social Media Advertising FAQs:
-
What factors determine PPC costs?
A variety of factors determine the costs of a PPC campaign. These include but are not limited to keyword match type specificity, the amount of advertisers bidding on keywords, and the position of your ads on the search engine results page.
-
How long does it take to set up PPC campaigns?
Depending on the level of detail in your campaign, it can take as little as a few hours to get a campaign up and running. However, more robust campaigns will take longer to fully set up.
-
How do I know if a PPC campaign is successful?
There are a variety of ways to determine the success of your PPC campaign. Seeing an increase in overall website visits, phone calls, or form submissions can signal success from a campaign. There are many different ways to set up tracking for PPC campaigns to accurately track the journey of each potential customer.
Our services
Pay Per Click
Our PPC services include advertising on search engines including Google, Bing, and Yahoo. As a proud Google Partner…
Programmatic Online Video Advertising
If you are currently advertising on TV or would like to start, online video advertising is a great way to extend your campaigns.
Display Advertising
Display advertising using ads on contextually relevant websites was one of the first forms of advertising online when…
Connected TV And OTT
Connected TV and OTT advertising allows us to reach viewers who are not consuming traditional TV…
Digital Marketing Campaign Analytics & Reporting
Analytics is a must when advertising online. Many companies don’t keep track of their marketing performance…
Website Development And Design
Do you need a new website or custom development? We help customers get the most out of their online…
Landing Page Design And Development
When designed correctly, landing pages have the ability to significantly increase conversion rates and increase revenue…
Retargeting
Do you ever visit Amazon and then see the products you just looked at displayed on Facebook or a different website?
Social Media Advertising
Facebook has been an advertiser’s best friend in the past few years. If you aren’t currently advertising on Facebook…
Email Marketing
Do you ever visit Amazon and then see the products you just looked at displayed on Facebook or a different website?
Consulting
Have an in-house team that you’d like to leverage? Great! We offer consulting in the form of on-site training…
Search Engine Optimization
We’ve all heard “We’ll make you show up #1 for that keyword!” Don’t fall for that. Strategic SEO has the potential…
