Marketing Blog






Yelp Just Landed Inside ChatGPT. Here’s What It Means for Your Business.

If your customers have started asking ChatGPT for recommendations instead of typing into Google, a recent announcement just made that shift a lot more important for local businesses. Yelp and OpenAI have entered a partnership that brings Yelp's reviews, ratings, photos, and business details directly into ChatGPT. When someone asks ChatGPT a local question, the answer can now be informed by Yelp content — with Yelp branding and links appearing…

Mass Tort Looks Like the Perfect Fit for ChatGPT Ads. It’s the Worst.

Mass Tort Looks Like the Perfect Fit for ChatGPT Ads. It's the Worst. Last updated: July 21, 2026 · Checked against OpenAI's ad policy dated June 4, 2026Short answer: Mass tort looks like the one legal vertical that fits ChatGPT ads. It is national, so it never had the geographic mismatch that hurts a local firm. It already runs on educational content, which is the one lane OpenAI's policy leaves…

NFL Streaming Isn’t One Product. Most Law Firms Are Buying the Worst Version.

NFL Streaming Isn't One Product. Most Law Firms Are Buying the Worst Version. Last updated: July 21, 2026 · Reflects inventory available for the 2026 NFL seasonShort answer: NFL streaming is not one advertising product. It is several, and they are not equal. The same game, on the same Sunday, is sold in very different ways depending on which network owns it and which app carries the stream. Take a…

PI Firms Can’t Advertise on ChatGPT. So Why Are These Ads Running?

PI Firms Can't Advertise on ChatGPT. So Why Are These Ads Running? Last updated: July 18, 2026 · Checked against OpenAI's ad policy dated June 4, 2026 Short answer: OpenAI's published ad policy prohibits ads for legal services and names personal injury explicitly. Personal injury ads are nevertheless running inside ChatGPT right now; we observed them in the free tier in July 2026. The policy contains a second passage allowing…

5 Ways To Use AI To Boost Your Personal Injury Law Firm Marketing

5 AI Tools to Generate Leads and Increase ROI Here’s How We’re Generating Leads and Increasing ROI for Law Firms with AI In today’s rapidly changing digital environment, it’s clear that AI like ChatGPT can create engaging content. But there's so much more that AI can do. Our advanced AI solutions are transforming the way personal injury law firms approach marketing and operations. We’re not just following trends—we’re setting them,…

Google’s Latest SEO Curveball: What You Need to Know January 2025

Google's Latest SEO Curveball: What you need to know Noticed something off with your SEO tools lately? You're not alone. Our inbox has been buzzing with questions about Google's recent curveballs in the SEO game. So, we're breaking it down what these changes mean and how you can roll with the punches. 1. Google's 2025 Anti-Scraping Update Overview: Recent changes have impacted how SEO tools like SEMrush function, with Google…