How To Judge The Success Of An Awareness Campaign
How to Judge the Success of An Awareness Campaign Awareness campaigns are a necessary piece of a successful marketing mix for any brand. It goes without saying that in order to build a relationship with potential customers, you have to first make them aware of your brand. It’s hard to call consumers to action if they have no idea what you’re advertising in the first place. However, it is difficult…
Why TV Advertisers Should Add OTT To Their Media Mix
Why TV Advertisers Should Add OTT To Their Media Mix TV advertising has consistently been one of the most effective and valuable forms of marketing. The ability to reach a wide range of consumers has been an invaluable tool for marketers everywhere. However, with the advent of digital streaming services and consumers cutting the cord by the thousands, advertisers need to consider the value of adding OTT to their media…