About The Project
The Challenge
Gruber Law Offices is a personal injury law firm located in Wisconsin. Owner David Gruber has been advertising on television for over 30 years. Gruber Law has been one of the most recognizable brands in Milwaukee as a result of their presence on television as well as live sports.
With the emergence of streaming platforms, traditional TV viewership has been declining for years. As a result, Gruber Law’s reach to potential clients was also declining. They needed a new way to reach cord-cutters in Wisconsin.