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Instagram Posts, Stories and Reels: What’s the Difference? Pros and Cons of All

Posted on: 09 Jun 2023

SOCIAL MEDIA Instagram Posts, Stories And Reels: What’s The Difference? Pros And Cons Of All There are so many different ways to share content on Instagram these days- posts, reels, and stories. It can be hard to keep track of all the differences between them! In this blog post, we will break down each format […]

How To Judge The Success Of An Awareness Campaign

Posted on: 19 Apr 2023

How to Judge the Success of An Awareness Campaign Awareness campaigns are a necessary piece of a successful marketing mix for any brand. It goes without saying that in order to build a relationship with potential customers, you have to first make them aware of your brand. It’s hard to call consumers to action if […]

Why TV Advertisers Should Add OTT To Their Media Mix

Posted on: 09 Jun 2023

Why TV Advertisers Should Add OTT To Their Media Mix TV advertising has consistently been one of the most effective and valuable forms of marketing. The ability to reach a wide range of consumers has been an invaluable tool for marketers everywhere. However, with the advent of digital streaming services and consumers cutting the cord […]

The Importance of Video Marketing in 2021

Posted on: 20 Jun 2023

The Importance Of Video Marketing In 2021 People can find videos for almost anything online. While many of these videos are created by YouTubers and the public, companies are contributing more than ever before. People seek out videos comparing product offerings, telling consumers how to do things, and more! In addition, video marketing is one […]

How The Pandemic Changed Marketing

Posted on: 09 Jun 2023

How The Pandemic Changed Marketing COVID-19 changed the way the people interact. Online shopping and virtual events evolved while drive-ins and drive-up orders became the new normal. Now that quarantine is over, the world is a combination of the virtual improvements of the pandemic and the in-person social gatherings everyone missed. But what does all […]

5 Types Of Interactive Content Your Company Can Implement

Posted on: 09 Jun 2023

5 Types Of Interactive Content Your Company Can Implement In a world where people are becoming numb to advertising and marketing messages, engagement is more important than ever. One of the best ways to increase engagement on your digital marketing platforms is through interactive content. By driving engagement through your content, consumers develop positive memories […]

5 Steps To Improve Your Local SEO

Posted on: 09 Jun 2023

5 Steps To Improve Your Local SEO Building a local search engine presence will significantly increase knowledge around your store. Phone books are virtually nonexistent nowadays and getting foot traffic isn’t as easy as it used to be, especially in big cities with too many stores to count. As a small business, you can boost […]

5 Things You Didn’t Know Google Analytics Could Tell You About Your Business

Posted on: 19 Apr 2023

5 Things You Didn’t Know Google Analytics Could Tell You About Your Business If you’re like most business owners, you’re probably using Google Analytics to get bare-bones data and insights about your website, like how many visitors you received last month. However, the data offered from Google Analytics can shed deep insights into your business, […]

Why You Need To Create A Mobile-Friendly Website Even As A Local Business

Posted on: 19 Apr 2023

Why You Need To Create A Mobile-Friendly Website Even As A Local Business Is your company stuck on building the perfect desktop website? Even as a local business, you must focus on creating a mobile-friendly site. Mobile phones are popular across generations, and more people are using their phones to search for information. Is your […]

Take Your Conversion Tracking To The Next Level With Dynamic Call Tracking

Posted on: 20 Jun 2023

Take Your Conversion Tracking To The Next Level With Dynamic Call Tracking As online marketers, it is our job to drive leads and sales for companies in many different industries. Most marketers will start with an online advertising campaign that brings people to their website. The reporting however seems to vary greatly among different marketing […]